WhatsApp Business App vs WhatsApp Business Platform: Which One is Right for You
What is WhatsApp Business and How Can It Benefit Your Business?
WhatsApp is one of the most popular messaging apps in the world, with more than 2 billion users across 180 countries. But did you know that there is also a version of WhatsApp designed specifically for businesses? It's called WhatsApp Business, and it can help you connect with your customers, grow your business, and improve your customer service.
In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp Messenger, what features and benefits it offers, how to download and set up WhatsApp Business, how to use it effectively for your business, and some success stories of businesses that have used WhatsApp Business to achieve their goals.
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WhatsApp Business vs WhatsApp Messenger
WhatsApp Business is a free-to-download app for small businesses that allows you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as the ability to send multimedia, free calls*, free international messaging*, group chat, offline messages, and much more.
However, WhatsApp Business also has some additional features that are not available in WhatsApp Messenger. These include:
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BUSINESS PROFILE: You can create a profile for your business to help your customers find valuable information like your website, location, or contact information.
BUSINESS MESSAGING TOOLS: You can be more responsive to your customers by using Away messages to indicate when you're away or Greeting message to send your customers an introductory message when they first message you.
LANDLINE/FIXED NUMBER SUPPORT: You can use WhatsApp Business with a landline (or fixed) phone number and your customers can message you on that number. During verification, select the Call me option to receive the code over a phone call.
RUN BOTH WHATSAPP MESSENGER AND WHATSAPP BUSINESS: You can use both WhatsApp Business and WhatsApp Messenger on the same phone, but each app must have its own unique phone number.
WHATSAPP WEB Success Stories of Businesses Using WhatsApp Business
WhatsApp Business is not only a convenient and reliable way to communicate with your customers, but also a powerful tool to grow your business and achieve your goals. Here are some success stories of businesses that have used WhatsApp Business to improve their customer service, increase their sales, and enhance their brand image.
Bank Mandiri is the largest and most progressive bank in Indonesia, offering a wide range of financial products and services to its customers. The bank wanted to re-engage its existing customers and drive conversions for its credit card business, as well as provide efficient services for applicants who need to verify their credit card applications.
The bank integrated WhatsApp Business Platform into its digital communication channel and used automated workflows to send relevant and timely messages to its customers. For example, the bank offered customers the option to convert their purchase transactions into installment plans and verified their credit card applications through WhatsApp.
The results were impressive: the bank saw a 42% increase in net margin interest income through WhatsApp, a 56% increase in credit card applicants who responded to verification notifications, and a 37% conversion rate via WhatsApp, making it the number one channel for conversions over other channels such as SMS, telesales, call center, website, and mobile app.
Modanisa is a leading online fashion retailer that meets the modest womans desire for chic, modern-day clothing with a selection of over 500 brands. The company operates in five continents and co-created the Modest Fashion Week concept.
Modanisa wanted to provide a smoother customer experience and resolve most customer inquiries in one transaction. The company also wanted to create an e-commerce chatbot that gave shopping quicker, 24/7 convenience.
The company developed two chatbots through WhatsApp Business Platform: one oriented around customer service and the other focused on e-commerce. The customer service chatbot answered frequently asked questions and more personal questions by using dynamic content in five languages. The e-commerce chatbot helped customers browse through the Modanisa catalog and buy products through WhatsApp.
The chatbots helped Modanisa achieve remarkable results: 70% of customer inquiries were resolved without needing to escalate further or open a ticket, 36% cost savings were achieved in operating the call center, and 55% of customers placed their first-ever orders through WhatsApp.
Omay Foods is a snack manufacturer that uses an ancient process to create modern snacks for health-conscious eaters. The company roasts seeds, nuts, legumes and more in rock salt using no oil, butter or cheese, resulting in oil-free and cholesterol-free munchies.
Omay Foods wanted an easy and human way to guide new customers through the ordering process and drive repeat sales. The company also needed a convenient and quick method to communicate with business-to-business customers (such as retailers and wholesalers) outside of email.
The company added a WhatsApp button to its website, Facebook Page and Instagram profile, making it easy for potential customers to ask questions and start conversations in just a few clicks. The company also used WhatsApp Business features like catalog, business profile and quick replies to showcase its products, set expectations and turn questions into purchases.
By using WhatsApp Business app, Omay Foods saw a 5X increase in customer inquiries compared to the previous email contact channel, a 3X increase in repeat customers via WhatsApp, and a 5X increase in sales for retail channels. Conclusion
WhatsApp Business is a great app for small businesses that want to communicate with their customers, promote their products or services, and provide customer support. It has many features and benefits that can help you grow your business and improve your customer satisfaction. You can download and set up WhatsApp Business easily and use it effectively for your business needs.
If you are looking for a simple, reliable, and secure way to connect with your customers, WhatsApp Business is the app for you. You can download it from the Google Play Store or the Apple App Store and start using it today.